The New Rules of Content Syndication in the Age of Intent Data and ABM
Content syndication has long been a staple in the B2B marketer’s toolkit. But as buyer behavior becomes more complex and the lines between marketing and sales continue to blur, traditional strategies are no longer enough. The rise of intent data and account-based marketing (ABM) has completely rewritten the rules. If you’re still syndicating content the same way you did five years ago, you’re not just falling behind—you’re missing out on high-intent leads that are ready to convert. In this post, we’ll explore how the syndication game has changed and what you need to know to stay ahead. From Volume to Precision: The ABM Shift B2B marketing is no longer a numbers game. Spray-and-pray tactics are being replaced by laser-focused strategies that prioritize quality over quantity. With ABM, marketers are narrowing their scope to focus only on high-value accounts—and content syndication must follow suit. Instead of broadcasting whitepapers to a broad audience, smart marketers ar...