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  B2B lead generation is going through the biggest transformation in a decade . The playbooks that worked from 2016-2022 - content syndication blasts, generic gated PDFs, cold outbound at scale - are slowly losing their edge. B2B buyers are changing. Platforms are changing. And the funnel itself is being rewritten. If you want to stay ahead, here’s what will actually matter between 2026 and 2030 . 1. Intent Will Overtake Volume The “spray and pray” era is fully dead. Buyers are researching quietly months before they ever talk to sales. What matters now is: Buyer intent signals Account-level behavior Real consumption patterns Cross-channel research tracking Companies that understand who is researching (and on what topics) will have a massive advantage. Intent > Email lists Intent > Impressions Intent > MQL volume The next era is about precision. 2. First-Party Data Will Become the New Currency Privacy laws, cookie restrictions, and platform wa...